Here’s a little more writing about the Iceland Urban Outfitters shoot. Along with some of my own photos I took while I was out there. A mix of 35mm Film and iPhone 5s photography.
The moment I set foot outside the airport the air felt clean and fresh. We all boarded the long wheel based brown splitter we would be travelling in over the next 3 days. We set off driving and were warned that it was about 2 hours away but the scenery was so amazing it didn’t feel like 2 hours. We drove through fields of lava, then onto pastures, then mountains with giant waterfalls cascading over the sides. It was like nothing I had ever seen before!
We arrived at the hotel/apartments we would be staying at over the next 2 nights. We had a small meeting with the team over a beer and some dinner before drifting into natural conversation. The catering team were Iceland locals and were very informative telling me all about our surrounding area. Pointing into the distance I was shown the huge volcano that erupted in 2010. We all had an early morning and a hard day of work ahead so we went to bed and rested for tomorrow’s first day of shooting.
The first day was an amazing day. We set off in the morning early, I’d had my hair cut the previous evening so we could get away earlier. We arrived about an hour down the road at a small town called Vík it was a lovely little sea side village. I wasn’t needed for this first shot so I had a relativly relaxed time as May and Ruth two of the models I was shooting with posed in a local cafe. You’ll probably find that I actually spent most of my time when not shooting in the catering truck, which was an old 1960s Scania Truck refitted with clothes rails, and mirrors for hair and make-up. After we’d got the photo we all piled into the brown transit and headed up into the mountains followed slowly by the vintage Scania! As we went up the mountains we stopped several times to take photos. The first shot I was in was against a lunar landscape. I believe Iceland is famous for these moon-like sites. They were really eerie.